Business Model in Islamic Microfinance: Case Study of Baitul Maal Wat Tamwil (BMT) La Tansa Gontor

Fajar Surya Ari A, FSA (2019) Business Model in Islamic Microfinance: Case Study of Baitul Maal Wat Tamwil (BMT) La Tansa Gontor. Business Model in Islamic Microfinance: Case Study of Baitul Maal Wat Tamwil (BMT) La Tansa Gontor. ISSN 978-989-758-473-2

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Abstract

The use of the canvas business model method in Islamic financial institutions namely BMT is considered important to correct a possibility of an error or the need for improvement in one of the boxes of the process of running a business model. BMT La Tansa Gontor is a business entity that has profit and social benefits. This research is a qualitative descriptive study with a research location in BMT La Tansa Gontor Ponorogo. A purpose of this study is to determine the concept of BMT La Tansa Gontor’s business model using the Business Model Canvas Approach based on 9 aspects. Technique data collection through interviews and observations. Data analysis uses interpretation qualitative and business model canvas tool method in consist of analysis in this study is value propositions, channels, customer relationships, customer segments, revenue streams, key resources, key activities, key partners, cost structure. The results showed that product development innovation at BMT La Tansa focus on customer relationship for segmented customer as member of BMT La tansa Gontor and local people. Key Assets of BMT La Tansa, by conducting training for employees and motivate employees to continue their studies at Higher Education. BMT La Tansa customer relationship using word of mouth strategy to support improving public understanding of Islamic social finance service. Channels strategy of BMT La Tansa Gontor is to increasing the retention of prospective customer and utilizing information technology for communication and marketing media. Key Activities of BMT La Tansa Gontor is to make a list of visits of existing customers and prospects.

Item Type: Article
Subjects: H Social Sciences > HG Finance
Divisions: Fakultas Ekonomi dan Manajemen UNIDA Gontor > Manajemen
Depositing User: PAK Fakultas Ekonomi Menejemen
Date Deposited: 21 Dec 2021 03:04
Last Modified: 21 Dec 2021 03:04
URI: http://repo.unida.gontor.ac.id/id/eprint/1326

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