Journal Article
Published
THE INFLUENCE OF RELIGIOSITY ON CONSUMER PURCHASING BEHAVIORS IN HALAL LABEL COSMETICS
Abstract
The development of halal lifestyle trends is now making
the increased demand for halal products, including cosmetics.
A product that is used almost every day by women. However,
there are still many cosmetics in circulation that are not halal
certified. This research conducted at UNIDA Gontor for Girls
where the population consisted of students, lecturers and
staff. A structure questioner is designed with 5-scale Likert
to collect primary research data. From 260 respondents, 245
questionnaires are selected from the proportional stratified
random sampling method. Multiple regression analysis is used
as statistical techniques for the purpose of data analysis using
statistical package for social science (SPSS) version 21 to process
data and answer the problem formulation. The results of this
study reveal that religiosity influences consumer purchasing
behavior towards halal labeled cosmetics, and the higher the
level of one’s religiosity, the more consistent he will behave
in accordance with religious teachings. And explains the
relationship of 5 dimensions of religiosity (ideology, practice,
knowledge, experience and consequence) to consumer behavior
on purchasing halal cosmetics simultaneously and partially,
and the five dimensions of religiosity significantly influence
consumer purchasing behavior towards halal labeled cosmetics.
Publication Details
JournalIjtihad: Jurnal Hukum dan Ekonomi Islam
Volume15 (1)
Pagespp. 63-90
ISSN2614-8471
SubjectsK Law > K Law (General)
KeywordsReligiosity, Purchasing Behavior, Halal Cosmetics
Item ID1601
Deposited14 Jul 2022 05:58