This study aims to analyze the government’s creative economic strategy in improving the welfare of the community, especially in the BAPPEDA of East Java Province and also to find out the efforts of regional governments in developing a sharia-based creative economy. Descriptive qualitative research methods are used by the author as an approach in this study. Data collection techniques are by documentation, interviews and observation. The results of the study indicate that the government’s creative economic strategies are established by building synergy with pentahelix elements, motivating innovation, realizing the “smart economy” program, and collaboration with BEKRAF. It also explained that the efforts of the regional government in developing a sharia-based creative economy are by producing halal products and involving syaria institutions into pentahelix elements and implementing the concept of mashlahah in creative economic activities.