The emergence of the disruptive era brings many changes in various aspects of life, including dakwah activities. Innovation methods and media of dakwah are important to do as an effort to strengthen the existence of dakwah in the development of the 4.0 industrial revolution era, that characterized by a cyber physic system and the Internet of Things. The existence and development of online media is a challenge as well as an opportunity for dakwah activities in the disruptive era. Strengthening e-dakwah or dakwah with the help of information and communication technology is important to adjust to the demands and needs of the times. The purpose of this study is to offer a model of strengthening e-dakwah in the disruptive era. This study uses descriptive qualitative methods. Data collection is done through documentation and literature studies. The results of the study were in the form of a model of strengthening e-dakwah in the disruptive era through the implementation of seven online Islamic media literacy standards. The seven standards were composed of the principles of online news production, the ethics of news distribution, the guarantee of accuracy and anti-hoax commitment, the spirit of amar ma'ruf nahi munkar, the principles of wisdom in dakwah, principles in digital interaction, and the principle of press freedom. The contribution of this research is a model of strengthening e-dakwah in the disruptive era through the implementation of seven online Islamic media literacy standards.