Journal Article
Published
Acceleration of start-up business in agriculture through improvement of production, financial and marketing systems
Abstract
Due to increased unemployment among graduates, the University of Darussalam Gontor-Indonesia
provided a program for strengthening entrepreneurship in start-up businesses in the agricultural
sector. To achieve this objective, a community empowerment program was created that includes four
strategic levels namely, 1) assessment; 2) training; 3) mentoring; and 4) monitoring and evaluation.
This program was applied to 8 start-up businesses in sub sectors such as horticulture production,
aquaculture, livestock, and agro-industrial. Assessment analysis resulted in three main targets on the
entrepreneurship training program including 1) improvement of production; 2) development of a
financial system, and 3) expansion of the marketing network. After 6 months, the community
empowerment program improved acceptable and profitable production through different
technology implementation methods. To build financial systems, every group recorded financial data
through a Microsoft excel program template, and created a strategic plan based on present
information and educated projections. Furthermore, every business unit had to be proficient in
operating the website and with social media accounts for developing marketing network. General
evaluation confirmed that this program could gradually enhance the skills of business
owners/entrepreneurs. Good education in entrepreneurial skills in start-up businesses could drive
sustainable performance and growth small-medium enterprises.
Publication Details
JournalASEAN JOURNAL OF COMMUNITY ENGAGEMENT
Volume03 (01)
Pagespp. 90-121
ISSNP-ISSN : 25809563 | E-ISSN : 25810030
Item ID2089
Deposited05 Mar 2023 04:28