Journal Article
Published
The Effect Of Shariah Products And Perception Of Quality Of Services On Customer Satisfaction In Sharia Banks Ponorogo
Abstract
The purpose of this study is to analyze the effect of shariah products and perception of
quality of services on customer satisfaction in BRI sharia banks ponorogo. Type of this research
is quantitative with the technique of purposive sampling. The population in the study is customer
who have felt service in BRI shariah bank Ponorogo with the total sample 60 respondents. The
data obtained through the respondents by using data collection tools in the form of question
form/questionnaire which measured using the Likert scale. Data analysis techniques is multiple
linear regression test. The results of this study indicate that tangiable, responsive and shariah
products affect customer satisfaction, while reliability, assurance, empathy have no effect on
customer satisfaction. As follows (1) BRI Shariah bank Ponorogo should enhance the factors that
influence positive toward customer satisfaction such to improve service quality(2) evaluating and
enhancing the factors which do not affect positive toward customer satisfaction such as giving
accurate information, fast service, patient service and not to see social status, so that it can create
customer satisfaction by providing maximum service
Publication Details
JournalIslamic Business and Management Journal
Volume1 (2)
ISSN2622-6324
KeywordsShariah Product, Service Quality, Customer Satisfaction.
Item ID245
Deposited25 Jun 2020 01:31