Dhika Amalia Kurniawan, DAK (2018) INFLUENCES OF EDUCATION QUALITY AND IMPLEMENTATION OF PONDOK VALUES ON INTENTION OF GRADUATE STUDENT FORUSING WORD OF MOUTH (Surveys of Graduates Student Kulliyatul Mu'alliminal Al-Islamiyah Darussalam Gontor Ponorogo). International Conference on ‚The Role of Afro-Asian Universities in Building Civilization‛. pp. 613-624. ISSN 978-602-5620-10-2

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Abstract

Pondok Modern Darussalam Modern has been developed very rapidly from year to year. One of the factors that influence its development is the intention of graduate students ofKulliyatulMu'allimin Al-Islamiyah Darussalam GontorPonorogofor usingWord of Mouth.It is dueto the education quality and implementation of pondok values to his students. The purpose of this study was to examine the effect of variable education quality and the existence of pondok values on intentions of graduate students of KMI Gontor tousingword of mouth (WOM). The population in this study was graduate students of KMI Gontor in Ponorogowho ever pertamed word of mouth. Retrieving data using purposive sampling with a sample of 100 respondents. Data analysis techniques include validity, reliability, classic assumption test and multiple linear regression. The results showed that the variable education quality positivelystudents KMI Gontor intention to usingword of mouth and implementation pondok values variable also lodged a positive influence on students of KMI graduates to do word of mouth. Suggestions that can be submitted in relation to the results of this study were as follows: (1) Pondok Modern Darussalam Modern should always increase the factors that positively affects the interest of graduate students of KMI Gontor to do WOM. (2) The variables and indicators in this study are universal and do not bind so further research is expected to add more variables, in order to get results that are able to develop a model in the study.

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