Cash waqf has an enormous potential to increase social welfare if it utilized and managed well. There are several proofs that cash waqf is able to finance MSMEs, financing education, financing health for the needy, even establishing higher education institutions. Sadly, the potential of cash waqf is remaining under maximized. It is occurred due to a lack of literacy of cash waqf, as well as a lack of managerial ability in managing waqf properties and cash waqf wealth. This paper aims to figure out what is the role model of cash waqf literacy to increase the awareness of cash waqf to society. The result found that there are several aspects that able to form a model of waqf literacy in increase the participation of people for donor cash waqf. The aspects are education, a supportive environment, a good sample figure, and visible result of benefit.