Rafifah, Fairuz Hasna (2024) The Application of Sharia Principles in the Salon and Spa Industry: An Analysis of the Implementation of Fatwa DSN-MUI No. 108/DSN-MUI/X/2016 (A Study on Kirei Salon and Spa Muslimah Bekasi). S1 Undergraduate thesis, Universitas Darussalam Gontor.

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Abstract

Sharia-based salons and spas have become a trending and growing sector in the service industry. However, there are discrepancies with the DSN-MUI Fatwa No. 108/DSN-MUI/X/2016 regarding Guidelines for Organizing Tourism Based on Sharia Principles related to spas, saunas, and massages in salons and spas that carry an Islamic label. These discrepancies include services such as black hair dyeing, hair extensions, eyelash extensions, eyebrow shaping, and others. Kirei Salon and Spa Muslimah Bekasi is a spa and salon that employs an Islamic branding strategy by focusing exclusively on female customers. This research aims to examine the operations of Kirei Salon and Muslimah Spa in Bekasi, as well as the application of Fatwa DSN-MUI NO. 108/DSN-MUI/X/2016 on Guidelines for Organizing Tourism Based on Sharia Principles concerning spas, saunas, and massage services at Kirei Salon and Spa Muslimah Bekasi. The study employs a descriptive qualitative research method. Data collection was conducted through interviews with the owner, staff, and customers of Kirei Salon and Spa Muslimah Bekasi, along with observations and documentation. The data was then analyzed using the qualitative analysis method of Miles and Huberman, or the triangulation method. The results of this research reveal the operational practices at Kirei Salon and Muslimah Spa in Bekasi, showing that Kirei Salon and Muslimah Spa has not yet fully implemented the DSN-MUI Fatwa No: 108/DSN-MUI/X/2016 concerning Guidelines for Tourism Operations Based on Sharia Principles, particularly in relation to the eighth provision regarding the management of spas, saunas, and massages. This is due to the use of some products that have not yet been certified as halal by the MUI and the lack of adequate prayer facilities that separate male employees or visitors from female employees or visitors who wish to perform prayers at the same time. Based on the study's findings, the researcher offers several recommendations for Kirei Salon and Spa Muslimah Bekasi. It is advised that they remain steadfast in adhering to Sharia principles, prioritize the halal status of all products used in treatments, ensure that each product has MUI halal certification, and improve the available prayer facilities.

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