Lombok, as part of the province of West Nusa Tenggara, has implemented the concept of halal tourism in its tourism sector, supported by international awards that have been achieved and existing Regional Regulations. One of the popular cultural tourism sites in Lombok is Sade Village, which displays the typical culture of the Sasak tribe but shows the instability of the number of tourist visits. Increasing the interest in tourist visits can be achieved through several factors, such as the destination's image, service quality, and availability of halal attributes. This study aims to measure the extent to which destination image influences tourist interest, how service quality impacts tourists' desire to visit, and how both destination image and service quality affect tourist interest through halal attributes as an intervening variable. This study uses a quantitative research method with primary data from respondents' answers through questionnaires distributed to 97 respondents, selected using a purposive samp