Apriliani, Rizki (2024) COSMETIC PURCHASING BEHAVIOR IN FEMALE STUDENTS OF DARUSSALAM GONTOR UNIVERSITY FROM THE PERSPECTIVE OF ISLAMIC CONSUMPTION ETHICS. S1 Undergraduate thesis, Universitas Darussalam Gontor.

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Abstract

ABSTRACT Cosmetic Purchasing Behavior from the Perspective of Islamic Consumption Ethics in female students of Darussalam Gontor University Rizki Apriliani 41.2020.323.161 Industrial development in this advanced era can be said to be very rapid, one of which is the cosmetics industry. In fact, many people in this era view that cosmetics are no longer just an additional need, but rather a primary need. As time goes by, a beautiful, enchanting and attractive appearance is every individual's unlimited dream. Cosmetics themselves cannot be separated from a woman's daily life. Female students are one of the social groups most susceptible to the influence of fashion and lifestyle and are one of the largest consumers who use cosmetic products. From the results of observations obtained from Darussalam Gontor University students, there were several students who did not pay attention to whether or not there was a halal label on cosmetics, always purchasing cosmetics by looking at the most interesting and trending products, with excessive exaggeration. Meanwhile, Islamic Consumption Ethics has limitations that must be taken into account, apart from being halal, namely being fair, trustworthy and free in balance between expenditure and income and being modest. The purpose of this study is to determine the cosmetic purchasing behavior of female students at Darussalam Gontor University and to determine the cosmetic purchasing behavior of female students at Darussalam Gontor University in the perspective of Islamic Consumption Ethics. This research uses a qualitative approach, namely a type of phenomenological research. In collecting data through observation, interviews and documentation. And analyzed using descriptive techniques with Islamic consumption ethics. The results of this study are in the consumer behavior carried out by female students of Darussalam Gontor University in purchasing cosmetics, namely, they have not been able to limit consuming a cosmetic item as a need or desire, because most of them cannot protect themselves in buying cosmetics with an attraction from social media advertisements, trends of their day or following the lifestyle around their environmental friends.Factors that influence the purchase of cosmetics are personal factors, advertising factors, environmental factors or friends and lifestyle factors. Cosmetic purchasing behavior seen from the perspective of Islamic consumption ethics, namely, some are in accordance with Islamic consumption ethics, namely some of them can still set aside pocket money for savings and charity but most others still cannot do it, while some others are not in accordance with Islamic consumption ethics, because there is a wasteful nature by often changing types of cosmetics, they also still cannot balance their income, namely pocket money allotments to prioritize desires that can lead to waste. This research is expected to provide insight into how Islamic-educated female students perceive and practice cosmetic consumption.And can be a reference for cosmetics manufacturers in understanding the preferences of Muslim consumers, especially from young people and increasing awareness of the importance of halal products.

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