Oktavia, Ikfi Dina (2023) THE INFLUENCE OF PRODUCT QUALITY, MODEL SERVICE AND LIFESTYLE ON MUSLIM CONSUMERS BUYING INTEREST (Study Karen’s Diner Jakarta ). S1 Undergraduate thesis, UNIVERSITAS DARUSSALAM GONTOR.

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Abstract

Along with the times, we have encountered many changes in the processing and presentation of food. Globalization has had a major influence on the culinary field, namely the influence of foreign cuisine which has begun to shift the position of traditional Indonesian food.in Islam there are important teachings that are the main basis when a Muslim consumes a product, namely a product that is halal and good (Thayyib). The approach used in this research is a quantitative-descriptive approach. Quantitative research method is a method that uses quantitative analysis tools, where the results of the analysis are presented in the form of numbers which are then explained and interpreted in the description using product quality variables do not have a significant effect on the buying interest of Muslim consumers because the calculated T count of the T table or 1.370 1.986 and the significanT count is 0.174 0.05. The service model variable has a significant effect on the buying interest of Muslim consumers because the value is calculated T table T or 2.157 1.986 and significan T count 0.034 0.05. Lifestyle variables have a significant effect on the buying interest of Muslim consumers because the value of T count T table or 4.472 1.986 and a significanT count of 0.000 0.05. The results of the calculation of the T test and F test can be seen that lifestyle has a significant effect on Muslim consumer buying interest because the value of T count T table or 4.472 1.986 and a significanT count of 0.000 0.05. The results of calculations from the test analysis of the coefficient of determination (R 2 ), it is obtained that the magnitude of R square ( R 2 ) is 0.451 or a percentage of 45.1%.

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