The Halal industry is a part of Indonesia’s Sharia securities crowdfunding (SCF) sector. By Law Number 57 of 2020, the SCF industry is required to support and promote the growth of the Halal sector. However, the development of Sharia SCF in Indonesia has been slow, with only three providers licensed and supervised by OJK (Financial Services Authority) since 2020. This has significantly impacted the Halal industry, resulting in funding challenges for entrepreneurs in the sector. This thesis aims to examine the challenges Sharia SCF providers face in contributing significantly to the development of the Halal industry in Indonesia. The study will identify the main problems and determine the priorities of solutions to optimize the industry’s growth. Finally, the thesis will propose a strategy to achieve the desired outcomes. This thesis uses the Analytic Network Process (ANP) to explore the optimization of the Halal industry in Indonesia. The research includes in-depth interviews with experts and scholars from various fields, such as regulators (OJK and DSN-MUI), providers, investors, issuers, and experts from the Association of Shariah Fintech Indonesia. The main problem faced by the Sharia SCF Platform is the lack of entrepreneurial literacy, followed by competition, investors, IT security, and IT experts. To overcome these problems, improving literacy and enhancing the platform’s capacity building is needed. The development of E-Assessment, Regulations and Cooperation Development, Platform Development, and Community Base should also be considered. The strategy to optimize the halal industry through Sharia SCF platforms involves enhancing the role of IT experts in the platform, optimizing the role of regulatory bodies, academics, and Indonesian FinTech Sharia practitioners, and improving the role of investor pooling. It also involves optimizing Supporting Ecosystem Cooperation to maximize the role of Sharia SCF platforms. This study recommends the Financial Services Authority to provide legal protection to SCF organizers for the platform’s safety. Laws should regulate and punish beyond their control issues. Regulators should enforce a policy to address the significant amount required to start Sharia SCF platforms. Licensing policies should be facilitated until operational licenses are issued. ALUDI requires expert assistance to aid organizers of Sharia SCF platforms and investors due to the significant growth of the digital halal industry