Al-Adawiyah, Shafa Fatiy (2021) THE STRATEGY OF DEVELOPMENT INDONESIAN HALAL INDUSTRY MARKET THROUGH MULTITRACK DIPLOMACY IN TATARSTAN. S1 Undergraduate thesis, UNIVERSITAS DARUSSALAM GONTOR.

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Abstract

This research aimed to analyze the efforts of developing the Indonesian halal industry market in Tatarstan through the Multitrack Diplomacy. In addition, this research analyze and also aimed to describe the issue, the author used a qualitative approach with descriptive method. In this study, the data collection was gotten from journals, books, theses, as well as documents and reports obtained from the internet. This study used three conceptual frameworks in research, such as the concept of national interest, the halal industry and the theory of Multitrack diplomacy. National interest showed the Indonesia’n economic interests related to the expansion of the halal industry market. In the theory of Multitrack diplomacy as the conceptual basis used in this study, the researcher seen that effort to develop the Indonesian halal industry market are carried out through international activities involving the support of several actors. The strategy in the first diplomatic track the States as an actor. This effort was carried out by the Indonesian government and institutions, namely the Ambassador of the Republic of Indonesia to the Russian Federation and the Indonesian Institute of Halal Lifestyle Center. At the effort to develop the halal industry, which is carried out through from the second track, involving professional actors and community delegates at the International Economic Summit Russia-Islamic Word 2019. In Multitrack diplomacy track was the contribution of Indonesian business people and companies in the Russian halal expo and the Indonesia-Russia Business Forum and also media communication as actor providing opinion

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