Paujiyah, Syipa (2025) Analysis Of The Management Strategy Of Village-Owned Enterprises In The Perspective Of Islamic Business Ethics (Study in BUMDes Sambirejo Mart 2024). S1 Undergraduate thesis, Universitas Darussalam Gontor.

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Abstract

This research discusses the analysis of the management strategy of Sambirejo Mart Village-Owned Enterprises in the perspective of Islamic business ethics. The background of the problem in this research is based on the importance of the management strategy of Village-Owned Enterprises as an effort to empower the village economy in accordance with the principles of Islamic business ethics such as Tawhid, honesty, justice, responsibility, and free will. Amid the challenges of rural economic development, the role of Village-Owned Enterprises is strategic in supporting village independence and improving the welfare of local communities. This research aims to analyze the management strategy applied in Sambirejo Mart Village-Owned Enterprise and how it reflects the principles of Islamic business ethics. This research uses a qualitative method with a descriptive approach, utilizing interviews, observation, and documentation as data collection techniques. The main informants consisted of managers, staff, and consumers of Sambirejo Mart. Data were analyzed through the stages of reduction, presentation, and conclusion drawing. The results showed that Sambirejo Mart applies strategies based on Islamic business ethics principles, such as honesty, fairness, and responsibility in marketing, operations, and financial management. For example, local products are prioritized to support MSMEs, an Islamic work environment is created through murotal playback, and finances are managed transparently with profit allocation for village development. The conclusion of this study is that the application of Islamic business ethics principles in the management of Sambirejo Mart has helped improve community welfare, support business sustainability, and maintain community trust. Despite facing challenges such as limited capital and competition with modern markets, innovation and collaboration efforts remain the key to success. This research recommends optimizing sharia-based strategies and increasing the capacity of human resources to strengthen competitiveness and positive impact on the community.

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