Thesis
Published
THE INFLUENCE OF INVESTOR SENTIMENT, SOCIAL MEDIA STOCK EDUCATION, AND HERDING BEHAVIOR ON INVESTMENT DECISIONS OF YOUNG MUSLIM INVESTORS IN EAST JAVA
Abstract
The young generation of Muslims in East Java has experienced significant growth
in participation in capital market investment, but their investment decisions are
often influenced by psychological factors such as investor sentiment, education
through social media, and herding behavior. This study aims to analyze the
influence of investor sentiment, stock education through social media, and herding
behavior on investment decisions of young Muslim investors in East Java. A
quantitative approach with a descriptive method was used in this study, with data
collected through questionnaires to 400 respondents. Data analysis using multiple
linear regression showed that investor sentiment has a significant influence on
investment decisions. In addition, stock education through social media has a
significant positive impact, indicating that social media plays an important role in
improving the quality of investment decision-making. Herding behavior was also
found to have a significant influence, indicating that trends and majority decisions
influence the investment choices of the younger generation. The results of this study
highlight the importance of psychological and social factors in investment decisionmaking and support the relevance of social media-based financial education as a
tool to help young investors make more rational and informed decisions.
Furthermore, future researchers are encouraged to explore the role of cultural and
regional differences in shaping investment behaviors or to use a mixed-methods
approach to gain deeper insights into the psychological dynamics behind these
factors.
Publication Details
InstitutionUniversitas Darussalam Gontor
DepartmentManajemen
KeywordsHerding Behavior, Investment Decision, Social Media Stock
Education, Investor Sentimen.
Item ID5165
Deposited26 Jan 2025 15:44