SENTIMENT ANALYSIS OF DAVIENA SKINCARE PRODUCT REVIEWS USING SUPPORT VECTOR MACHINE METHOD (CASE STUDY: SHOPEE MARKETPLACE)

FITRIA, INDAH (2025) SENTIMENT ANALYSIS OF DAVIENA SKINCARE PRODUCT REVIEWS USING SUPPORT VECTOR MACHINE METHOD (CASE STUDY: SHOPEE MARKETPLACE). S1 Undergraduate thesis, UNIVERSITAS DARUSSALAM GONTOR.

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Abstract

The e-commerce industry in Indonesia is driving the growth of marketplaces that make online buying and selling platforms, such as Shopee. One of the most popular product categories is skincare, which is in high demand by Indonesian consumers, especially women. Local skincare brands such as Daviena have attracted attention for offering products that are able to fulfill skincare needs. However, in choosing skincare, consumers are faced with selectivity as it suits the needs of their respective skin types. Reviews of a product that include star ratings and review comments from buyers are important to evaluate a product's quality from a user's perspective. This study collected 4,000 Daviena product reviews from shopee, utilizing web scrapy to manage the data. Sentiment analysis was conducted to classify reviews into positive, neutral, and negative categories, and help product owners understand consumer perceptions. With the classification, consumers can gain a better understanding of the quality of a product. The test results show that the highest accuracy achieved is 94% with a combination of training and test data division of 90:10 using the SVM method to perform classification. Keywords: Shopee, Skincare, Daviena brand, Sentiment analysis

Item Type:	Thesis ( S1 Undergraduate )
Additional Information:	SKRIPSI INDAH FITRIA 422021618035
Uncontrolled Keywords:	Shopee, Skincare, Daviena brand, Sentiment analysis
Subjects:	Dewey Decimal Classification > 000 - Komputer, Informasi dan Referensi Umum > 000 - Ilmu komputer, informasi dan pekerjaan umum > 000 - Ilmu komputer, informasi dan pekerjaan umum 23rd Dewey Decimal Classification > 000 - Komputer, Informasi dan Referensi Umum > 000 - Ilmu komputer, informasi dan pekerjaan umum > 000 - Ilmu komputer, informasi dan pekerjaan umum Dewey Decimal Classification > 000 - Komputer, Informasi dan Referensi Umum > 000 - Ilmu komputer, informasi dan pekerjaan umum > 004 - Pemrosesan data dan ilmu komputer 23rd Dewey Decimal Classification > 000 - Komputer, Informasi dan Referensi Umum > 000 - Ilmu komputer, informasi dan pekerjaan umum > 004 - Pemrosesan data dan ilmu komputer Dewey Decimal Classification > 000 - Komputer, Informasi dan Referensi Umum > 000 - Ilmu komputer, informasi dan pekerjaan umum > 006 - Metode komputer khusus 23rd Dewey Decimal Classification > 000 - Komputer, Informasi dan Referensi Umum > 000 - Ilmu komputer, informasi dan pekerjaan umum > 006 - Metode komputer khusus
Divisions:	Fakultas Sains dan Teknologi UNIDA Gontor > Teknik Informatika
Depositing User:	2021 INDAH FITRIA
Date Deposited:	16 Feb 2025 04:08
Last Modified:	16 Feb 2025 04:08
URI:	http://repo.unida.gontor.ac.id/id/eprint/5446