Aini, Yuliati Nur (2025) SWOT ANALYSIS OF HALAL TOURISM DEVELOPMENT IN KARATON NGAYOGYAKARTA HADININGRAT. S1 Undergraduate thesis, Universitas Darussalam Gontor.

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Abstract

This research is based on the increasing interest of global Muslim tourists and the great potential of Karaton Ngayogyakarta Hadiningrat as a tourist destination based on Islamic culture. This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) of Karaton Ngayogyakarta Hadiningrat in halal tourism. The research method used was qualitative with SWOT analysis, while data collection was conducted through in-depth interviews with five key informants, observation, and documentation studies. The key informants interviewed came from several circles, such as Karaton managers, the government, tourists and local traders. Observations are conducted at several locations within the Karaton complex to observe the physical conditions, facilities, and tourism-related activities. The documentation study was carried out by analyzing documents related to the history of the Karaton. The study results show that the Karaton has enormous strength as a halal tourist destination, supported by a strong Islamic history, strong cultural values, and the support of the local community. This potential includes several aspects of the Halal Value Chain, such as the availability of halal food around Karaton, adequate worship facilities, and cultural tourism attractions by Sharia principles. However, several weaknesses need to be overcome, such as limited infrastructure that supports halal tourism, lack of adaptive human resources, and lack of public understanding of the concept of halal tourism. The opportunities include the development of digital technology and forms of cooperation with stakeholders. The threat that needs to be watched out for is irresponsible tourist behavior that can damage the image of halal tourist destinations. The development of halal tourism in the Karaton has implications for improving service quality and competitiveness through Human Resources training. Increasing public understanding and support through education and socialization. Improving tourist comfort through infrastructure development, such as worship facilities. Also, increased coordination with stakeholders.

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