Fiqh Marketing Review in The Marketing Strategy of Jari Hitam Ecoprint Bandung

Nurhikmah, Febi (2025) Fiqh Marketing Review in The Marketing Strategy of Jari Hitam Ecoprint Bandung. S1 Undergraduate thesis, Universitas Darussalam Gontor.

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Abstract

Jari Hitam Ecoprint Bandung is an environmentally friendly printing industry that adopts a marketing approach based on Fiqh Marketing principles. This study aims to analyze how the marketing strategies implemented by Jari Hitam Ecoprint Bandung align with Fiqh Marketing principles, including honesty (sidq), transparency (bayan), justice (ʿadl), and sustainability (istimrar). This research employs a qualitative approach using a case study method, with data collected through in-depth interviews with the business owner and an analysis of their digital marketing activities, such as Instagram, YouTube, Facebook, WhatsApp, e-commerce platforms (Shopee, PaDi UMKM), and SEO optimization on their official website. The findings reveal that Jari Hitam Ecoprint Bandung applies Fiqh Marketing principles through transparency in pricing and raw materials, market education on sustainability via storytelling marketing, and collaboration with communities and educational institutions to expand its market reach. However, the main challenges in implementing ethics-based marketing are the low consumer awareness of green products and the higher selling price compared to conventional products. In conclusion, Jari Hitam Ecoprint Bandung’s marketing strategy aligns with Fiqh Marketing principles, particularly in terms of transparency and sustainability. To enhance competitiveness, further efforts are needed to educate consumers on the ethical values and benefits of ecoprint products, as well as to diversify digital marketing strategies to reach a broader market segment.

Item Type:	Thesis ( S1 Undergraduate )
Additional Information:	Skripsi: Febi Nurhikmah NIM: 422021328046
Uncontrolled Keywords:	Keywords: Fiqh Marketing, Marketing Strategy, Jari Hitam Ecoprint, Sustainable Marketing, Environmentally Friendly Printing Industry.
Subjects:	23rd Dewey Decimal Classification > 2X6 - Masyarakat, Politik, Ekonomi, Organisasi, Kebudayaan, Perpustakaan, dan Adat Istiadat dalam Islam > 2X6.300 - Ekonomi Islam, Sistem Ekonomi Islam
Divisions:	Fakultas Syariah UNIDA Gontor > Hukum Ekonomi Syariah
Depositing User:	2021 Febi Nurhikmah
Date Deposited:	27 Feb 2025 05:53
Last Modified:	27 Feb 2025 05:53
URI:	http://repo.unida.gontor.ac.id/id/eprint/5975