Permatasari, Damay (2025) SOCIAL MEDIA AND ITS ROLE IN THE SPREAD OF ISLAMOPHOBIA STIGMA. S1 Undergraduate thesis, Universitas Darussalam Gontor.
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Abstract
Social media has become a major innovation in modern communication, allowing for the rapid and widespread dissemination of information. However, behind the benefits, social media also contributes to spreading negative narratives, including stigma against Islam. In the context of Islamophobia, social media is a channel for spreading negative stereotypes that reinforce the wrong perception of Islam as a religion that is synonymous with violence. Biased digital representation and unbalanced dissemination of information further exacerbate prejudice against Muslims in society. This study aims to identify the negative stigma against Islam spread by social media and analyze digital mechanisms such as opinion polarization, algorithms, filter bubbles, and echo chambers in the spread of Islamophobia. Through user interaction and algorithm-based content curation, this research explores how social media not only conveys information, but also shapes perceptions of Islam. This qualitative research uses a descriptive-analytical method with literature study and discourse analysis to examine the pattern of the spread of Islamophobia stigma on social media. With a sociological approach, this study analyzes the role of social media in shaping public opinion related to Islam. Drawing on Christopher Allen's theory of Islamophobia and Marshall McLuhan's concept of media power, the study finds that social media not only spreads stigma through the content of messages, but also through its way of working as an intermediary that accelerates discriminatory narratives. For example, news that associates Islam with terrorism gets high interaction, strengthened by algorithms and echo chambers, so that negative perceptions of Islam are growing. The results of this study show that social media reinforces the negative stigma against Islam through framing that describes it as a threat, often associated with terrorism and radicalism. This representation is exacerbated by hoaxes and disinformation that are spread without verification. In addition, mechanisms such as opinion polarization, algorithms, bubble filters, and echo chambers limit users' exposure to diverse perspectives, reinforce biases, and deepen polarization between Muslim and non-Muslim communities. Thus, social media is not only a means of communication, but also an active agent in shaping public perception of Islam. This research, while providing important insights, has limitations because it does not involve empirical data or direct analysis of social media users. Further research is suggested to integrate case studies or field surveys to provide a more comprehensive understanding of the impact of social media on public perceptions of Islam. Social media has become a major innovation in modern communication, allowing for the rapid and widespread dissemination of information. However, behind the benefits, social media also contributes to spreading negative narratives, including stigma against Islam. In the context of Islamophobia, social media is a channel for spreading negative stereotypes that reinforce the wrong perception of Islam as a religion that is synonymous with violence. Biased digital representation and unbalanced dissemination of information further exacerbate prejudice against Muslims in society. This study aims to identify the negative stigma against Islam spread by social media and analyze digital mechanisms such as opinion polarization, algorithms, filter bubbles, and echo chambers in the spread of Islamophobia. Through user interaction and algorithm-based content curation, this research explores how social media not only conveys information, but also shapes perceptions of Islam. This qualitative research uses a descriptive-analytical method with literature study and discourse analysis to examine the pattern of the spread of Islamophobia stigma on social media. With a sociological approach, this study analyzes the role of social media in shaping public opinion related to Islam. Drawing on Christopher Allen's theory of Islamophobia and Marshall McLuhan's concept of media power, the study finds that social media not only spreads stigma through the content of messages, but also through its way of working as an intermediary that accelerates discriminatory narratives. For example, news that associates Islam with terrorism gets high interaction, strengthened by algorithms and echo chambers, so that negative perceptions of Islam are growing. The results of this study show that social media reinforces the negative stigma against Islam through framing that describes it as a threat, often associated with terrorism and radicalism. This representation is exacerbated by hoaxes and disinformation that are spread without verification. In addition, mechanisms such as opinion polarization, algorithms, bubble filters, and echo chambers limit users' exposure to diverse perspectives, reinforce biases, and deepen polarization between Muslim and non-Muslim communities. Thus, social media is not only a means of communication, but also an active agent in shaping public perception of Islam. This research, while providing important insights, has limitations because it does not involve empirical data or direct analysis of social media users. Further research is suggested to integrate case studies or field surveys to provide a more comprehensive understanding of the impact of social media on public perceptions of Islam.
| Item Type: | Thesis ( S1 Undergraduate ) |
|---|---|
| Additional Information: | Skripsi : Damay Permatasari NIM : 422021215045 |
| Uncontrolled Keywords: | Social Media, Islamophobia, Filter Bubble, Echo Chamber, Opinion Polarization, Algorithm |
| Subjects: | 23rd Dewey Decimal Classification > 2X0 – Islam Umum > 2X0 - Islam Umum 23rd Dewey Decimal Classification > 300 – Ilmu Sosial > 300 - Ilmu sosial > 304 Faktor yang mempengaruhi perilaku sosial H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ushuluddin UNIDA Gontor > Studi Agama Agama |
| Depositing User: | 2021 Damay Permatasari |
| Date Deposited: | 03 Mar 2025 01:34 |
| Last Modified: | 03 Mar 2025 01:34 |
| URI: | http://repo.unida.gontor.ac.id/id/eprint/6217 |
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