Arabic language ability is an important requirement in carrying out studies at the University of Darussalam Gontor. Arabic is the language of instruction in lectures and in everyday communication. The Language Center is present as the institution responsible for the implementation of Arabic language learning activities, so it requires a strategy in learning Arabic that is able to support students so they can meet these needs. This study aims to analyze the communication strategy and the obstacles experienced by the language center in learning Arabic for students. This study uses a qualitative approach. Methods of data collection is done through observation, interviews and documentation. Analysis of the results of the study used the Miles and Hubberman model of field data analysis techniques. The results showed that the communication strategy of the language center at Darussalam Gontor University in learning Arabic for students was carried out through the following steps: (1) The selection of teaching staff was based on expertise so that the teachers were UNIDA Gontor alumni who had competence in Arabic. Attractiveness is based on aspects of homophily and heterophily with students who are supported by the expertise of the teaching staff, (2) Mapping of students is based on aspects of sociodemographic background. (3) the preparation of messages packaged in the form of learning that is educative with the direct learning method ( thariqoh mabasyarah) besides that, language zones are also applied for students so that they can develop Arabic language skills to the fullest, (4) The selection of learning media prioritizes the presence of the teacher as Media presentations are assisted by representational media in the form of written media and mechanical media in the form of computers and projectors. Insufficient number of teaching staff is one of the obstacles in learning Arabic. This research makes a positive contribution to the development of communication science, especially in the communication strategy for learning Arabic at Darussalam Gontor University.