Thesis Published

AN ANALYSIS OF SHARIA COMPLIANCE IMPLEMENTATION IN ONLINE STORE OPERATIONS (A CASE STUDY AT NIBRAS HOUSE SECANG)

Etav, Ellyan
Abstract
The growth of online commerce in Indonesia has accelerated rapidly, with an average annual rate of 53.23%; however, this expansion is often not matched by comprehensive Sharia compliance. Nibras House Secang, operating as a hybrid store (manufacturer and agent), serves as the case study due to operational characteristics that indicate compliance gaps, such as the omission of displayed prices, the absence of customer review features, and the lack of written SOPs. This study aims to analyze the online business management system at Nibras House Secang and evaluate its compliance with Sharia principles based on Fatwa DSN-MUI No. 146/DSN-MUI/XII/2021. This research employs a qualitative method with a descriptive-analytical approach. Data were collected through in�depth observation, interviews, and documentation. The results reveal two primary findings. First, regarding business management, the store demonstrates adaptive management with effective digital marketing strategies and a robust hybrid model, yet it remains weak in formal governance (lack of written SOPs) and heavily relies on manual communication. Second, regarding Sharia compliance, the store's operations do not fully meet the Fatwa provisions. While the contract (sighat) and product descriptions are compliant, significant violations were found in transparency aspects (the absence of displayed prices and public review features for operational efficiency), as well as return policies that limit khiyar rights contrary to fiqh principles. This study recommends the formalization of SOPs and the enhancement of digital transparency features to realize accountable and Sharia-compliant business governance.
Publication Details
InstitutionUniversitas Darussalam Gontor
DepartmentHukum Ekonomi Syariah
KeywordsDSN-MUI Fatwa No.146/DSN-MUI/XII/2021; Sharia Online Store; Online Store Management.
Item ID8035
Deposited18 Dec 2025 06:57
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