Rochman Syah, Nur (2018) MARKETING COMMUNICATIONS STRATEGY OF WARUNG SATE LEGO IN INCREASING SALES USING FACEBOOK & INSTAGRAM. D4 Diploma thesis, Universitas Darussalam Gontor.

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Abstract

The development of an increasingly modern era with the arrival of smartphones facilitating the businesses sell their goods online, not just through the Web, but also through social networks such as Facebook, Twitter and Instagram. This research explains about marketing communication strategy of warung sate lego in increasing sales through social media of Facebook and Instagram. Warung sate lego is the business of the culinary specialities Ponorogo has been running for about three years who use Facebook and Instagram as communication media marketing online to assist in the promotion side. This research uses qualitative descriptive method, by collecting data through observation, interview and documentation. Interviewees in this study is the owner or manager of the Warung Sate Lego and social media admin of sate lego. The theory used is a marketing communications mix promotion namely through advertising, public relations, sales promotion, direct sales and internet marketing. The results of this research program is marketing communication strategy of warung Sate Lego. The method used is the marketing communications mix with the promotion is implemented through social media, social media marketing activities are used in the Web, Facebook, Instagram and Whatsapp. Of the strategies used, there is an increase in purchases in accordance with the goal of marketing communication that is run by Warung Sate Lego. Keywords: marketing communication strategy, Warung Sate Lego, Facebook and Instagram

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