Abstrak: Penelitian ini bertujuan untuk mengkaji tentang strategi komunikasi Bimas Islam Kabupaten Ponorogo dalam kegiatan sosialisasi Bimbingan Perkawinan (BIMWIN) kepada masyarakat khususnya calon pengantin. Lokasi penelitian di kantor Bimas Islam Kabupaten Ponorogo dan Kantor Urusan Agama Kecamatan Sawoo dengan informan Kasi Bimas Islam, Kepala KUA Sawoo dan Peserta BIMWIN. Pengumpulan data melalui observasi pada kegiatan sosialisasi BIMWIN dan wawancara mendalam dengan 3 informan serta dokumentasi pelaksanaan sosialisasi BIMWIN. Hasil penelitian menunjukkan bahwa strategi komunikasi dalam sosialisasi BIMWIN yang dijalankan oleh Bimas Islam Kabupaten Ponorogo melalui instruksi kepada KUA kecamatan, kemudian KUA menyampaikan informasi BIMWIN kepada masyarakat dan mempersuasi calon pengantin agar mengikuti BIMWIN. Adapun hambatannya adalah adanya masyarakat yang kurang peduli terhadap kegiatan BIMWIN disebabkan oleh rendahnya tingkat pemahaman mereka tentang pentingnya BIMWIN. Penelitian ini memberikan kontribusi positif dalam kajian ilmu komunikasi khususnya dalam pengembangan strategi komunikasi dalam sosialisasi BIMWIN. Kata kunci: Strategi Komunikasi, Sosialisasi, BIMWIN Abstract: This study aims to examine the communication strategy of the Bimas Islam of Ponorogo Regency in the socialization of Marriage Guidance (BIMWIN) to the community, especially the bride and groom. The location of the research was the Bimas Islam of Ponorogo Regency office and the KUA Sawoo office with the research subjects being the Kasi Bimas Islam, the Head of KUA Sawoo and BIMWIN participants. Collecting data through observation of BIMWIN's socialization activities and in-depth interviews with 3 informants as well as documentation of the implementation of BIMWIN's socialization. The results showed that the communication strategy in BIMWIN socialization carried out by the Bimas Islam of Ponorogo Regency through instructions to the KUA of the district, then KUA conveyed BIMWIN information to the community and persuaded the bride and groom to follow BIMWIN. The obstacle is that there are people who are less concerned about BIMWIN activities due to their low level of understanding of the importance of BIMWIN. This research gives a positive contribution in the study of communication science, especially in developing communication strategies in BIMWIN socialization. Keywords: Communication Strategy, Socialization, BIMWIN