Ghozali, Mohammad (2019) Promoting The Product By Sales Promotion Girl (SPG ) In The Perspective Of Islamic Business Ethics (Case Study In Wardah Semarang Branch Office). Promoting The Product By Sales Promotion Girl (SPG ) In The Perspective Of Islamic Business Ethics (Case Study In Wardah Semarang Branch Office), 2 (1). pp. 45-56. ISSN 2621-5403

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Abstract

In the business world, a business person uses various ways to attract people to be interested in buying their products. In facilitating the marketing of their products, one of the methods used is promotion that uses the services of SPG (Sales Promotion Girl). SPG (Sales Promotion Girl) is a woman who promotes a product or sells it directly to customers. In the modern era, it is not uncommon for business people to use these services. The goal is to boost sales and revenue of these products. As an SPG (Sales Promotion Girl), of course you must pay attention to the ethics that have been observed by the Islamic religion. This is important to safeguard Islamic values and not out of Islamic business ethics.This study aims to determine the promotion of products with female workers in the perspective of Islamic business ethics, knowing the application of product promotion to Wardah in Semarang, analyzing product promotions with SPG (Sales Promotion Girl) in the perspective of Wardah Islamic business ethics in Semarang. The method of this research is descriptive qualitative approach to data reduction, data presentation and conclusion drawing. In collecting data, researchers use the method of observation, interviews and documentation.The results of this study are that the clothes worn by SPG both in terms of clothing and veils are not in accordance with Islamic business ethics, so there is still the possibility that customers buy goods not because of the quality of the product but because of the SPG, makeup used by SPG, some of them in accordance with Islamic ethics and some not in accordance with Islamic ethics, product promotion with SPG does not use coercion, lies or any means prohibited by the Islamic Shari’ah

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