Abstract Indonesia as one of the countries that adheres to a democratic system based on the ideology of Pancasila. As a democratic country, realizing democratic elections becomes an obligation. Democratic elections are one of the basic foundations towards a democratic state, where leaders and representatives of the people as parties are considered capable of implementing people's aspirations through public policy. As a manifestation of the government's efforts to realize democratic elections, legislations related to general elections are made, one of which is the principle of direct, general, free, secret, honest, and fair, abbreviated as LUBERJURDIL in the Indonesian form of language. In another context, globalization presents a new challenge for democratic elections, especially in the context of political socialization. The role of political socialization through mass media and social media is a challenge in realizing elections based on the principle of "honest and fair", this paper argues. The hoax phenomena become something that cannot be considered insignificant in democratic elections, especially with the principles of honesty and fairness. This article discusses the hoax phenomena in the 2019 general election in the context of honest and fair elections principles. Hoax is a new challenge for the people and government in achieving the main objectives of the nation and state through democratic elections. Keywords: General Election, Democracy, Hoax, Luberjurdil