Youtube is one of the popular media used for preaching. This study aims to analyze the stretch of da'wah on YouTube as an effort to represent Islam and to develop a positive Islamic representation. They use descriptive qualitative methods using the theory of Nidzam alUkhuwwah Hasan al-Banna and Ting-Toome inter-cultural communication in building a positive model of Islam in the Maya world. The author found that the younger generation carried out da'wah's propagation through Youtube and positively, Islam was represented through this preaching. They also access YouTube more than any other media platform. Therefore, somebody can build positive content and opinions in developing Islamic representation. The two strategies found are content-creating and collaboration. Through this research, Islamic da'wah via Youtube can be encouraged and grown to become a reference media in exploring Islam.