Pradhistya, Marsela (2020) THE INFLUENCE OF ISLAMIC MARKETING MIX (4P) ON CONSUMER LOYALTYAT MANGROVE CORPORATION (UMMILOVELY). S1 Undergraduate thesis, Universitas Darussalam Gontor.

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Abstract

ABSTRACT The Influence of Islamic Marketing Mix (4p) On Consumer Loyalty at Mangrove Corporation (Ummilovely) Marsela Pradhistya 3720164131078 The development of the Indonesian economy can be seen from the level of ITB and ITK. Based on PBS information, ITB Indonesia experienced changes caused by a few components. Other than that, routine showcasing has no limits or rules in carrying out financial exercises. This could cause numerous issues such as the amassing of products, cost imposing business models, financial precariousness, etc. Hence the integration of an Islamic Marketing Mix can be an elective in understanding these issues. The issue is that the Islamic marketing mix is only hypothetical and there's no experimental prove. In this way, this think about points to analyze the Islamic Marketing Mix of shopper devotion, with the protest of inquire about at Ummilovely. Marketing mix is a device used by business individuals to control the relationship between factors so that can impact product results with the point of assembly customer satisfaction. In Islam, the promoting blend emphasizes on each pointer to coordinated with Islamic sharia. In this case there are 4 pointers utilized to be specific product, price, place and promotion. This pointer impacts customer satisfaction and loyalty. The question of this study is Ummilovely customers who are more than 17 years old. This inquire about uses quantitative strategies with PLS-SEM as a estimation tool. The factors used are the dependent variable (4p Islamic marketing mix), and the independent variable (satisfaction and loyalty). Within the study of information collection employing a questionnaire as essential information, with a test of 60 respondents. From the test results, it is found that Islamic marketing mix incorporates a positive impact on shopper devotion. However, as it were the place mix has critical significance (0.471) to customer satisfaction and loyalty. Though item, cost, and advancement don't have noteworthy association to customer satisfaction and dependability. For consumer satisfaction factors have a positive and critical impact on customer loyalty. With this, the analysts trust this investigate will be an input for companies to improve existing items by expanding item varieties, at suitable costs. In addition, within the case of advancement it is prescribed to companies to be more incredible in advancing the items delivered. Keywords: Islamic Marketing Mix, Consumer Satisfaction, Costumer Loyalty, PLS-SEM

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