Thesis
Published
The Influence of FoMO, YOLO, and Ease of Access to Digital Media on the High Interest in Using Islamic Online Financing in Generation Z in East Java
Abstract
Generation Z in Indonesia, including in East Java, has a close attachment to
digital technology. They are often affected by psychological phenomena such as
FoMO (Fear of Missing Out), YOLO (You Only Live Once) which encourages
consumptive patterns and implicit financial decisions. In the midst of the
development of sharia-based online loan services, Generation Z is an important
segment to research because of their adaptive characteristics to technological
innovations. The Ease of Access to Digital Media enables Sharia-compliant
financial services to become more inclusive. However, research on the influence of
psychological factors such as FoMO and YOLO, as well as the ease of access to
digital media on Generation Z's interest in using these services is still limited. This
study aims to analyze the influence of FoMO, YOLO, and the Ease of Access to
Digital Media on Generation Z’s interest in utilizing Islamic Online Financing. The
research employs a quantitative approach using the Structural Equation Modeling�Partial Least Squares (SEM-PLS) method. The results indicate that the YOLO
variable significantly affects Generation Z’s interest in using Islamic Online
Financing. Conversely, the FoMO and the Ease of Access to Digital Media variables
show no significant impact. The finding suggests that Generation Z’s financial
decisions are more influenced by the YOLO mindset-desiring to seize life’s
opportunities to the fullest-rather than by FoMO or mere technological
convenience. From a theoretical perspective, this study contributes insights into
Islamic financial behavior in the digital era. Practically, it implies that provides of
Islamic Online Financing services should tailor their marketing strategies to
highlight YOLO values and develop products relevant to the lifestyle of younger
generations. Additionally, regulators are encouraged to enhance financial education
to foster prudent financial behavior.
Publication Details
InstitutionUniversitas Darussalam Gontor
DepartmentManagement
SubjectsH Social Sciences > HG Finance
H Social Sciences > HN Social history and conditions. Social problems. Social reform
H Social Sciences > HN Social history and conditions. Social problems. Social reform
KeywordsFoMO, YOLO, Digital, Zillennial, and Sharia
Item ID5179
Deposited29 Jan 2025 02:52