Thesis Published

THE EFFECT OF SERVICE QUALITY, PRODUCTS AND PRICES ON CONSUMER SATISFACTION IN ISLAMIC PRESPECTIVE (Case study of Latansa Laundry Darussalam Gontor Islamic Boarding School Ponorogo on period 2023-2024(

Abdan, Mohammad Hanafi
Abstract
The concept of company success in marketing to increase sales, where companies must pay attention to aspects of service, namely product quality satisfaction and price, quality products certainly also affect consumers, as well as prices. The purpose of the study was to determine the effect of service quality, Products and price quality on customer satisfaction at Latansa Laundry Darussalam Gontor Islamic Boarding School. The data collection technique in this study is the distribution of questionnaires. The method of data analysis is multiple linear regression. The results showed that the service quality variable had a partial and significant effect on customer satisfaction with a significance value of 0.000 <0.05. Therefore, H0 is accepted and Ha is rejected, which means that product quality has a significant effect on customer satisfaction. Product variables partially and significantly affect customer satisfaction at Latansa Laundry, with a significance value of 0.000 <0.05. Therefore, H0 is accepted and Ha is rejected, which means that product has a significant effect on customer satisfaction. The price variable has a partial and significant effect on customer satisfaction, with a significance value of 0.000 <0.05. Therefore, H0 is accepted and Ha is rejected, which means that price quality has a significant effect on customer satisfaction. Service quality, product and price variables simultaneously and significantly affect customer satisfaction of Latansa Laundry in Darussalam Gontor Islamic Boarding School with an F table value of 570.850> 3.943, which means that service quality, product and price simultaneously affect customer satisfaction of Latansa Laundry. It is hoped that Latansa Laundry will continue to improve service quality, product quality and price. And can improve the product quality even more.
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