Thesis
Published
CHINA’S MARKETING STRATEGY IN THE TRADE WAR ERA: CASE STUDY - EXPANSION OF XIAOMI INC. TO INDONESIA
Abstract
Facing a trade war with the United States, the Chinese government emphasize
economic improvement. An advanced economy can make China win a trade war and
become the number one highest economy in the world. This study analyzes how effective
China’s strategies to exploite the opportunity for ACFTA in Indonesia use the library
method based on existing data it includes the concepts of economic liberalization and
MNCs. To tackle the trade war, maximum attention and strategy are needed. Therefore,
the Chinese government made an economic cooperation agreement on the ASEAN-China
Free Trade Area (ACFTA) with the countries in the ASEAN region. This collaboration
aims at reducing tariffs and barriers found in international trade. This study, also analyzes
the actors playing a role and how effective this collaboration takes place. In this study, the
examples of the roles of multinational corporations (MNCs) as one of the main actors in
the international economy will be highlighted. Chinese multinational company, Xiaomi
Inc. has a high positive impact on China’s economic development. With certain strategies
carried out by the Chinese government and Xiaomi, China can win a trade war with the
United States and become the highest economy in the world. This study also discuss how
China’s and Xiaomi’s strategy to achieve its interests in a trade war.
Keywords: ACFTA, China, Foreign direct investment, Trade war, Xiaomi.
Publication Details
InstitutionUniversitas Darussalam Gontor
DepartmentFakultas Humaniora
Item ID887
Deposited08 Nov 2020 04:55