Adikarya Muhammad, Ganang (2019) CHINA’S MARKETING STRATEGY IN THE TRADE WAR ERA: CASE STUDY - EXPANSION OF XIAOMI INC. TO INDONESIA. Undergraduate thesis, Universitas Darussalam Gontor.

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Abstract

Facing a trade war with the United States, the Chinese government emphasize economic improvement. An advanced economy can make China win a trade war and become the number one highest economy in the world. This study analyzes how effective China’s strategies to exploite the opportunity for ACFTA in Indonesia use the library method based on existing data it includes the concepts of economic liberalization and MNCs. To tackle the trade war, maximum attention and strategy are needed. Therefore, the Chinese government made an economic cooperation agreement on the ASEAN-China Free Trade Area (ACFTA) with the countries in the ASEAN region. This collaboration aims at reducing tariffs and barriers found in international trade. This study, also analyzes the actors playing a role and how effective this collaboration takes place. In this study, the examples of the roles of multinational corporations (MNCs) as one of the main actors in the international economy will be highlighted. Chinese multinational company, Xiaomi Inc. has a high positive impact on China’s economic development. With certain strategies carried out by the Chinese government and Xiaomi, China can win a trade war with the United States and become the highest economy in the world. This study also discuss how China’s and Xiaomi’s strategy to achieve its interests in a trade war. Keywords: ACFTA, China, Foreign direct investment, Trade war, Xiaomi.

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