FAUZIAH, ANNISA NUR (2025) THE INFLUENCE OF CONVENIENCE AND SERVICE QUALITY ON CONSUMPTIVE BEHAVIOR IN ONLINE SHOPPING APPLICATION BASE ON ISLAMIC PERSPECTIVE ( Study of University of Darussalam Gontor Student 2024 ). S1 Undergraduate thesis, Universitas Darussalam Gontor.

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Abstract

Buying and selling is certainly something that is often done in everyday life, especially in economic activities The digital era is making progress due to modern changes at this time. With these digital advances, it affects the activities of buying and selling transactions. As realized at this time is the online shopping application, or often referred to as E-commerce. The application makes it easier for consumers and also business people to trade, especially for students who really need goods quickly. But with this convenience, it makes consumers to subscribe. Buying goods only sees from the side of its own pleasure, not to fulfill needs. Meanwhile, in the perspective of Islamic law, it prohibits waste. This research aims to find out whether the convenience and quality of service facilitated by the online shopping application has an influence on consumptive behavior on students of Darussalam Gontor University (UNIDA). The method used in this research is descriptive quantitative method, with analysis in the form of multiple linear regression. The population in college students is 221, determining the sample using purposive sampling, there are 69 samples. Then distribute this questionnaire to the sample. The results showed that there was no significant positive influence between convenience (X1) on consumptive behavior (Y). This is evidenced by the results of the t test of the convenience variable (X1) obtained a significant value of 0.131> 0.05. And T count < T table of 1.529 < 1.668, it can be concluded that Ha is rejected, which means that there is no significant influence between convenience and consumptive behavior. The next test results on Service Quality (X2) on Consumptive Behavior (Y) in the t test obtained a significant value of 0.017 <0.05, with T count> T table. 2.445> 1.688. So it can be concluded that service quality accepts Ha with a significant intention towards consumptive behavior. The Adjusted R Square value is 85.5% and the remaining 14.5% is obtained by other variables outside the study. Keywords: Convenience, Service Quality, Comsuptive Behavior, Online Aplication, Islamic Perspective.

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