Sa'adah, Laila Fuzi (2025) Implementation Of Islamic Business Ethics Principles To Improve Loyalty And Performance On Employee At Ayam Geprek Sa’i Restaurant. S1 Undergraduate thesis, Universitas Darussalam Gontor.

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Abstract

The main issue studied in this study is the implementation of Islamic business ethics principles in the Ayam Geprek Sa'i Restaurant and its impact on employee loyalty and performance. The principles applied by restaurants can be said to be good. However, in reality, in facing the challenge of implementing Islamic business ethics, there is a gap in the Ayam Geprek Sa'i Sragen Restaurant regarding the discrepancy between what is expected and the reality in the restaurant. Some employees, especially women, feel that they lack support in worship, even though there are rules that govern, but those rules are ignored which leads to injustice and disharmony. In addition, routine evaluations that too often reduce employee work motivation. As a result, employees feel unappreciated or supported, which has an impact on decreased loyalty and performance. This research aims to find out the application of Islamic business ethics principles in the Ayam Geprek Sa'i Sragen restaurant, as well as how the application of these principles can build employee loyalty and performance. The research method used is qualitative. Data sources consist of primary and secondary data. Data collection is carried out through interviews, observations and documentation. Data analysis is carried out by reducing, presenting data, and drawing conclusions. To check the validity of the data, the source triangulation technique was used. The results of this study show that the Ayam Geprek Sai Sragen restaurant has applied the principles of Islamic business ethics well so that it has succeeded in building employee loyalty and performance. Employees show high loyalty through obedience to rules, responsibility, cooperation, a sense of belonging, good relationships between people, and love of work. In addition, employee performance has also increased, as seen from the increase in knowledge, skills, productivity, and decreased turnover. Employees who do not understand and apply Islamic business ethics principles well, tend to be dissatisfied with their work so that they do not have maximum loyalty and performance to the company. The study recommends similar companies to consider applying Islamic business ethics principles as an effort to build loyalty and improve employee performance. As well as contributing to a deeper understanding of the application of Islamic business ethics principles in modern business.

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