The payment system will always be integrated with every transaction, both direct payments and through electronic methods. Along with the rapid development of digital, Bank Indonesia has introduced the Quick Response Indonesian Standard (QRIS) for payment transaction purposes. Through QRIS, Bank Indonesia offers ease in making transactions. QRIS functions to support business units in minimizing the possibility of errors during payments and preventing loss of revenue. Although there are some challenges in the early stages of use, QRIS has long-term potential to expand financial inclusion, improve access to markets and strengthen business stability in the digital world by increasing revenue potential. Papa Ron's Pizza is a halal business that has adopted QRIS transactions to increase expected revenue. By considering the characteristics of halal businesses such as Rabaniyyah, Insaniyyah, Akhlakiyyah and Wasathiyah, Papa Ron's Pizza is able to attract customers and potential buyers to make transactions using QRIS, so it is expected that revenue will increase. The purpose of this study is to understand the application of QRIS to transactions at Papa Ron's Pizza BSB Semarang and to assess how effective the use of QRIS is in increasing halal business revenue.The method used in this study is a descriptive qualitative approach with observational data collection techniques, interviews and documentation. The data analysis used is Triangulation which includes data reduction, data presentation and conclusion drawn. The results of this study show that the use of QRIS in transactions at Papa Ron's Pizza BSB Semarang takes place well and is balanced with the services that have been available in accordance with the predetermined conditions such as payment using QRIS, which will be subject to an MDR fee of 0.70% for merchants. Efficiency and effectiveness in the use of QRIS contributed to an increase in Papa Ron's Pizza's revenue by up to 9.20% between 2023 and 2024. In addition, the application of halal business characters in the use of QRIS is able to make halal businesses a quality business center. Although QRIS transaction data at Papa Ron's Pizza shows a cash payment prevalence compared to QRIS. However, Papa Ron's Pizza BSB Semarang remains committed to treating all transactions, both cash and non-cash such as QRIS fairly.