Thesis
Published
MARKET BASKET ANALYSIS AT MARZAN JAYA BUILDING MATERIALS STORE USING APRIORI ALGORITHM
Abstract
When conducting sales analysis, one can do it from several angles, one of which is
analyzing items that often appear and are purchased together by customers. Data mining
techniques can be used to perform the analysis. The results of sales transactions produce
a lot of sales data that can be used for analysis of sales of goods using the Market Basket
Analysis method. The results of the application of the Market Basket analysis method can
assist in making decisions in compiling a product catalog or the placement of goods because
each item has interrelated properties and forms certain association rules. The placement
of products that are not by consumer habits when buying products is a problem in this
study. The algorithm used is the apriori algorithm with 18 categories of items. Each class
of goods has a supporting value and certainty value. The application of these association
rules can be taken into consideration for making decisions on effective marketing and sales
strategies at Marzan Jaya Building Materials Stores. The results of this study show the
highest support and confidence from the sand and cement groups with a support value of
0.025 and a confidence of 0.584 with a lift ratio of 4.962. This shows that buyers tend to
buy sand and cement class. Researcher suggest for further research to add a comparison of
the association algorithm with other algorithms
Publication Details
InstitutionUNIVERSITAS DARUSSALAM GONTOR
DepartmentTEKNIK INFORMATIKA
Subjects23rd Dewey Decimal Classification > 600 – Teknologi (Ilmu Terapan) > 600 - Teknologi (ilmu terapan) > 602 Aneka ragam tentang teknologi dan ilmu terapan
23rd Dewey Decimal Classification > 600 – Teknologi (Ilmu Terapan) > 620 - Ilmu teknik dan ilmu yang berkaitan > 624 Teknik sipil
23rd Dewey Decimal Classification > 600 – Teknologi (Ilmu Terapan) > 620 - Ilmu teknik dan ilmu yang berkaitan > 624 Teknik sipil
Item ID3441
Deposited20 Oct 2024 04:03