Haqqi, Mohammad Dhabithul (2024) ANALYSIS OF ISLAMIC MARKETING STRATEGY WITH THE ECONOMIC PROTECTION SYSTEM TO THE PROFIT OF PONDOK MODERN DARUSSALAM GONTOR BUSINESS UNIT (CASE STUDY OF GAMBIA MART PONDOK MODERN DARUSSALAM GONTOR PONOROGO). S1 Undergraduate thesis, Universitas Darussalam Gontor.

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Abstract

In Gontor village, Mlarak District, Ponorogo Regency, there is Pondok Modern Darussalam Gontor which has been carrying out its activities since 99 years ago. Islamic boarding schools whose environment is integrated with the community without barriers have thousands of students from all over the country and even abroad. This boarding school has many branches and alumni cottages spread across various regions in Indonesia. In his almost a century of age with many branches, students and alumni, he has become a role model in the pesantren management system for existing Islamic boarding schools, especially Islamic boarding schools that join the Mu'là Islamic boarding school. Indirectly, this boarding school is also a reference in taking policies on the economic relationship between the Islamic boarding school and the surrounding community. Pondok Modern Darussalam Gontor since its establishment has not used its students' money for the development of the boarding school and the welfare of teachers, but for the results of the business units managed by the boarding school. Where there is one application of the system in the economy, namely the Islamic marketing system with a protection economy, which has great benefits because it can develop a cottage with the theory of money circulation in the cottage itself.

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