Candra, Adinata (2024) THE INFLUENCE OF HALAL LEBELING, PRODUCT QUALITY AND PLACE FACILITIES ON CONSUMER DECISIONS TO BUY (Products at the Gacoan Noodle Restaurant Study in Ponorogo District). S1 Undergraduate thesis, Universitas Darussalam Gontor.

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Abstract

In purchasing a product, there are some of decisions made by consumers, which cannot be separated from the influence of halal labelling, product quality and place facilities, especially in Indonesia, where the majority are Muslims. The study aims to analyse the effect of halal labelling, product quality, and place facilities on consumer decisions in purchasing products at the Gacoan Noodle Restaurant Ponorogo Regency. Given the importance of these factors in influencing consumer decisions, this study used a quantitative approach involving 98 respondents. The were collected through questionnaires.The results showed that halal labelling has a significant influence on consumer decisions. Whit the t-count test of 2.821. The results of the hypothesis that has been tested that Product Quality on purchasing decisions has no significant effect on purchasing decisions. This is reinforced by the results of the t-count test of 0.721. The results showed that place facilities have a significant influence on consumer decisions. Whit t-count test of 4.137. Based on the results of the hypotheses that have been tested on the halal labelling variables, product quality and place facilities on purchasing decisions have a significant effect on purchasing decisions at the Gacoan Noodle Restaurant Ponorogo Regency. Whit f-count test of 15.010, meaning that the stronger the halal labelling, product quality and place facilities at the gacoan noodle restaurant, the stronger the consumer's decision to visit the Ponorogo gacoan noodle restaurant. Keywords: Halal Labeling, Product Quality, Place Facility, Consumer Decision, Gacoan Noodle Restaurant.

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