Thesis
Published
THE INFLUENCE OF HALAL LEBELING, PRODUCT QUALITY AND PLACE FACILITIES ON CONSUMER DECISIONS TO BUY (Products at the Gacoan Noodle Restaurant Study in Ponorogo District)
Abstract
In purchasing a product, there are some of decisions made by consumers, which
cannot be separated from the influence of halal labelling, product quality and place
facilities, especially in Indonesia, where the majority are Muslims. The study aims
to analyse the effect of halal labelling, product quality, and place facilities on
consumer decisions in purchasing products at the Gacoan Noodle Restaurant
Ponorogo Regency. Given the importance of these factors in influencing consumer
decisions, this study used a quantitative approach involving 98 respondents. The
were collected through questionnaires.The results showed that halal labelling has a
significant influence on consumer decisions. Whit the t-count test of 2.821. The
results of the hypothesis that has been tested that Product Quality on purchasing
decisions has no significant effect on purchasing decisions. This is reinforced by
the results of the t-count test of 0.721. The results showed that place facilities have
a significant influence on consumer decisions. Whit t-count test of 4.137. Based on
the results of the hypotheses that have been tested on the halal labelling variables,
product quality and place facilities on purchasing decisions have a significant effect
on purchasing decisions at the Gacoan Noodle Restaurant Ponorogo Regency. Whit
f-count test of 15.010, meaning that the stronger the halal labelling, product quality
and place facilities at the gacoan noodle restaurant, the stronger the consumer's
decision to visit the Ponorogo gacoan noodle restaurant.
Keywords: Halal Labeling, Product Quality, Place Facility, Consumer Decision,
Gacoan Noodle Restaurant.
Publication Details
InstitutionUniversitas Darussalam Gontor
DepartmentManajemen
KeywordsHalal Labeling, Product Quality, Place Facility, Consumer Decision,
Gacoan Noodle Restaurant
Item ID3748
Deposited24 Oct 2024 09:11