This study analyzes the use of illocutional speech in Islamic da'wah delivered by Assim Al-Hakeem. This research focuses on identifying the types of illocutional speech in his lectures and his role in the purpose of da'wah. Using a qualitative descriptive method, this study analyzes one of Al-Hakeem's da'wah videos, then transcribes and classifies the acts of illocution speech based on Searle's categories: assertive, directive, commissive, expressive, and declarative The objectives of this research are: (1) to examine the various types of illocutionary acts employed in the Islamic sermons delivered by Assim Al-Hakeem, and (2) to analyze the functional role of these speech acts in conveying the intended messages and objectives of da'wah within his preaching. The findings indicate that directive and assertive illocutionary acts are predominantly used, reflecting the preacher’s emphasis on guiding, informing, and persuading his audience in alignment with Islamic teachings This study uses a qualitative method with a descriptive approach to understand how educators adapt to digital change. Data were obtained through a review of relevant literature. The subject of this research is Assim Al-Hakeem. The findings of the study show that successful educators in the digital era have good technological competence, are able to manage online learning effectively, and have flexibility in adapting learning methods to the needs of students. The results showed that assertive speech was the most frequently used (69.4%), followed by directive (28.4%), while commissive and expressive appeared less, and declarative speech was not found. In addition, this study examines how the act of speech is in line with the goals of da'wah: tabligh (conveying the teachings of Islam), ta'lim (providing education to the audience), and tarbiyah (character building). This study concludes that the act of illocutional speech in the da'wah of Assim Al-Hakeem is dominated by assertive actions, followed by directives, while commissive and expressive appear less frequently, and declaratives are not found. The dominance of assertive actions shows that his lectures focus on conveying information, explaining religious teachings, and strengthening beliefs. This finding is in line with the main goals of da'wah, namely tabligh (conveying teachings), ta'lim (education), and tarbiyah (character building).