Fajar Surya Ari A, FSA and Lathiefa Rusli, LR and Rahma Yudi A, RYA and Apriliana Ika K, AIK (2020) Pelatihan Analisis SWOT Dan BMC Pada Asosiasi UMKM Ponorogo. CENDEKIA : JURNAL PENGABDIAN MASYARAKAT, 2 (1). pp. 67-75. ISSN 2685-130X

	Text 17.2020 PKM UMKM SWOT N BMC.pdf Download (503kB)
	Text 14. PLAGIARSM Pelatihan Analisis SWOT Dan BMC Pada Asosiasi UMKM Ponorogo.pdf Download (2MB)
	Text 14. REVIEWER PKM SWOT.pdf Download (1MB)

Abstract

The developing of business activities today add up the competition in the market, so that it requires some of specific business strategies to make the SME’s survive on the existing business competition. Business has to survive on its potential, minimize its disadvantages, and increase its advantages to keep on track from the business competition. The problems faced by small and micro scale business in Ponorogo, around 75 businesses are joined in the association of SMEs, are the weaknesses of formulating strategy and the inability to describe their own business strengths, weaknesses, opportunities, and threats which need to be developed. The aims of the community service are to help the SMEs actors to develop and analyze their business strategies. Therefore, the community service’s approaches are using SWOT analysis and Business Model Canvas. Furthermore, the SMEs can describe and analyze their both internal and external aspect to give some ideas in surviving and developing the existing business.

Actions (login required)

View Item