The developing of business activities today add up the competition in the market, so that it requires some of specific business strategies to make the SME’s survive on the existing business competition. Business has to survive on its potential, minimize its disadvantages, and increase its advantages to keep on track from the business competition. The problems faced by small and micro scale business in Ponorogo, around 75 businesses are joined in the association of SMEs, are the weaknesses of formulating strategy and the inability to describe their own business strengths, weaknesses, opportunities, and threats which need to be developed. The aims of the community service are to help the SMEs actors to develop and analyze their business strategies. Therefore, the community service’s approaches are using SWOT analysis and Business Model Canvas. Furthermore, the SMEs can describe and analyze their both internal and external aspect to give some ideas in surviving and developing the existing business.